The company was founded in 1910 by Harry Frederick Stanley Morgan, generally known as "HFS" and was run by him until he died in 1959. Then Peter Morgan, son of H.F.S., ran the company until a few years before his death in 2003. The company is currently run by Charles Morgan, the son of Peter Morgan.
The Three-Wheeler. One of the first mass market vehicles at the start of the 20th Century, this Morgan Three-wheeler was by far the best and most successful of what was a separate category of motor vehicle, the "Cyclecar". Morgan's simple and well designed and brilliantly engineered vehicle was the one to have.
This was a car that is completely , and screams British! Who needs weather protection in Europe's wettest climate. At first there was not much in the way of a transmission, the three speed transmission driving the one rear wheel of this 1932 example was known as the "Cats Whiskers".
British stylist had two possibilities when designing the exterior of a car, absolutely gorgeous, like the Jaguar XKE of 1962, or at the other extreme is the Bristol 403, one ugly mother . It seemed that they rarely hit in between from the 1950's to the 70's.
The Triumph TR2 & 3 of the early 50's were not beauties yet they sold well and had a good following. When Triumph was getting ready to replace the TR3 they decided to go to one of the Italian Houses for a body design (the Italians seem incapable of designing an ugly car). For 1961 They made some mechanical updates but kept most of the mechanical's from the TR3. Micheloti designed for the TR4, a stunning body that still looks good today.
Included in the design was a state of the art soft top and the first iconic 2 piece removable hard top that looked like a coupe when on, the rear section could stay attached and the section over the seats removed for open air driving. The TR4 went through gradual upgrades over the 7 years to the mechanics. These included an Independent rear suspension, and an upgrade from the 2.2 liter 4 cylinder engine to the the more modern 2.5 liter 6 that is silky smooth and has a wonderful sound. That final incarnation was known as the TR 250 in the US and the TR5 in the rest of the world.
Not wanting to mess with success, British Leyland, who now owned Triumph, Contracted Micheloti for a refresh of the original 1961 design, working with Triumphs stylist. A more radical transformation with simple sheet metal changes has never been so successful, The result is the car you see here. The TR6 continued until 1976 when it was replaced by a completely new car that eventually outsold the 90,0000 units of the TR6 but history has not been so kind to the TR7.
